Soup Label

Soup Label

 

This project was one from Clarke Distribution. A coworker and I were assigned the task of creating a Business to Business mailer to entice our dealers to use the Sales website for many different functions instead of having to call in. We wanted to show that phone calls are a thing of the past, because you can accomplish what you need quicker by just logging into the website; especially when all of the Inside Sales Representatives are unavailable and cannot answer their phones. To convey that idea, we came up with the concept of mailing an old fashioned soup can tied to a string like the “telephone” we all talked on as kids, all packaged in a compact box and mailed out. Instead of putting a flyer in the box for them to read, I came up with the idea of creating a customized soup label that would be attached to the can. It came complete with directions and nutrition facts.